specialized design
Is appearance really everything?
In a business world moving faster every day, appearance broadcasts instant information about you and your products or service. Your Internet presence speaks volumes about you— your professionalism, your personality and even your social status.
Yes, this information can be wrong, and yes, it is based on stereo-types. But when your prospective clients or buyers are forming 10-second opinions about you, they don't care. Your competitor is only a mouse click away. And the old saw "you never get a second chance to make a first impression" was never more true!
We can give your web site professional, yet affordable, style and customer appeal.
Appearance is everything!
After more than a decade in this business we know different people have different tastes and every designer's style is distinctive. At Ellen Lebsock Design we focus on original artwork, state of the art technology, and old-fashioned good taste – customized exclusively to showcase your style and meet your needs. We can help you take control when it comes to deciding what image you want to convey.
"Making sure your site is easy to maneuver but still catches the eye is a tricky balancing act. The days of eye candy in Web sites are gone. Flashy web sites without content don't do anything. The key to your success is role playing. Put yourself in the position of a user or a customer or a vendor, then think what you need on your site. When you do… you can anticipate what people want." _Beth Davis, Working the Web
Looking Good
Web credibility studies clearly identify the top factors that increase a visitor's perception of your site:
• Eye-catching design
• Logical navigation
• Recent Updates
• Quick response times
• Comprehensive information attributed to a reliable source
Not so good?
Factors that diminish a site's appeal:
• Hard to read text
• Confusing navigation
• Out of date content
• Typos & spelling errors
• Broken links
• Frequent "site is not available" messages
• Under Construction
notices
• And then...
there are those totally annoying and tasteless elements that must be avoided at all costs, such as:
_ pop-up ads
_ visible hit counters
_ uncontrollable music
_ dancing penguins
_ cutesy cursors
_ clashing colors
_ blinking, twinkling, and
_ otherwise
aggravating stuff
We build web sites to showcase your personality
- Commercial Web Sites
- Equine Web Sites
- Professional Web Sites
- Personal Home Pages
- Web Logs (Blogs)
Our Web Sites incorporate the classic principals of good design
coupled with unique original art and persuasive copy writing
We offer our clients:
- Customized one-of-a-kind designs
- Carefully thought out navigation systems
- Practical, effective and tasteful page layout
- Web sites reflective of your personality.
At Ellen Lebsock Design we believe a personalized Internet presence should give you more than a scrolling collection of ideas or a poorly conceived mass of moving gadgets. If you plan on owning a spot in cyberspace where visitors will stick around long enough to see what you're offering—extraordinary layout and effective copy is also a must have.
We also offer:
- Affordable Web Site Hosting
- Site Packages
- Computer Consulting
- Web Site Remodeling
- Customized Web Site Monitoring
Available at our hourly rate
- Art - original drawings & paintings
- Brochure, Poster, Mailer & Flyer design
- Print Ad design
- Logo design
- Copy writing, editing, and
- Photo re-touching
web site design — Step by Step
The goal: build a unique Web Site
designed to fit your personality and needs
- Working together we can establish mutual goals for developing your web site, getting it online and keeping it fresh and vibrant
- By following a few simple steps your site evolution can be a very enjoyable experience all around.
- In the end you'll be pleased and proud of the results. We guarantee it.
1: Getting acquainted
I'll ask about what you hope to achieve with your web site.
You'll ask any questions you may have about the web site design process.
We'll also talk about:
- your target audience and current customers
- what products or services you'll be offering online
- a quote will be prepared for developing your web site
- no cost or obligation for the proposal
If we communicate well and decide we can work together to create your web site, we will move on to
2: Getting it in writing
- site development cannot begin without a signed agreement
- a percentage of the total price agreed upon will be established as a non-refundable retainer, to be paid before actual work begins.
- the entire amount agreed upon becomes due and payable when the web site "opens" on the Internet.
3: Getting It Together
- This is the time to decide
- page layout
- colors
- site navigation, and so forth
Working together, we will develop a final design template to use in building your web site. We can make changes or completely re-draw this sample up to three times. - I'll send you the URL of example designs for your approval.
After we get the template looking the way you want it, you will be asked to "sign off" - verifying that you accept the design. Changes made to the template after you sign off on the design will be billed at my current hourly rate.
4: Your job
- Your job will be
- communicating with me through each step of design and development
- providing materials such as
- Text— the most important component of any web site - it communicates what you want your visitors to know about you and your business
- Photographs— Remember the old adage …worth a thousand words?
The quality of the images used will make or break your site
If we work together closely and communicate well you can be assured your internet presence will accomplish your online goals.
5: Keeping it Fresh
Updates and changes to your existing web site are necessary to keep content fresh, interesting, and up-to-date. You may choose to do these chores yourself, of course, or support services can be included in a web site package. We also offer site monitoring and updating as needed, billed hourly in 15 minute increments. No minimum.
Whoa! This sounds like a lot of work doesn't it? Having a successful online presence is a lot of work. Your internet presence can become your most effective marketing tool or simply a drain on your resources. If you are not committed to building a working relationship with a web designer, doing your homework, and keeping the site current, an internet presence may not be a wise investment for you right now.
That pretty much covers it, except dropping us a note to say,
"Let's get started!"